Full Funnel Marketing, From First Click to Conversion
I design, build, and optimize digital funnels that guide people from first click to confident decision. No disconnected tactics. No guesswork. Just thoughtful strategy paired with real execution.
Be strategic. Be human. Have fun with it.
One Eye on Strategy.
One Eye on Results.
Most marketing fails because it lives at one extreme.
When I talk about funnels, I mean the entire journey. How people find you, what they see first, how they move through your site, and what helps them feel confident taking the next step.
I connect brand, user experience, paid media, and data into a single intentional system that moves people forward.
Every touchpoint has a purpose. Every step has a reason.
Here is What I Do:
I offer full funnel support or focused services depending on what your business needs right now.
Strategy & Direction
Marketing and funnel strategy
Messaging and positioning
Sales focused funnel structure
Funnel and website audits
Build and Optimize
Website design and development
Landing page builds
Conversion optimization
Paid search and paid social setup
Measure and Refine
Analytics and performance tracking
CRO reviews
Paid media cleanup and optimization
Funnel audits and optimization reviews
Funnel Strategy and Architecture
I design the structure behind your marketing so every step has purpose.
Website and Conversion Execution
Websites and landing pages built to guide people forward.
Measurement and Optimization
Tracking what matters and refining what works over time.
Senior Living
marketing
Senior living marketing is emotional, nuanced, and rarely linear. I have spent years working inside this space alongside operators, sales teams, and regional leaders.
I understand the long decision cycles, the role of adult children, and the importance of trust at every step of the journey. I build funnels that respect the human side of the process while still supporting occupancy goals.
This is not a side niche for me. It is where I do some of my strongest work.
I’m Justina
I am a full funnel marketer who lives comfortably between strategy and execution. I have worked with small teams, growing brands, and complex multi location organizations.
I care deeply about building systems that make sense, tell a clear story, and actually work in the real world.
I also ask a lot of questions. It is part of the process.