I work across the full customer journey,
from first click to closed revenue.
Marketing only works when the pieces are wired together. Here is how I think about the work — and the menu of ways we can engage.
Eight phases.
One connected system.
Most agencies pick a step or two and call it a day. I work the whole funnel — and treat each phase as a hand-off, not a silo.
Discovery
Clarify goals, audience, revenue targets, and current performance gaps.
Research
Market analysis, keyword research, competitor positioning, intent mapping.
Strategy
Define the funnel structure, messaging hierarchy, and channel plan.
Architecture
Build website structure, landing pages, and tracking foundation.
Traffic
Launch SEO, paid search, paid social, and demand generation campaigns.
Conversion
Optimize landing pages, calls to action, forms, and user flow.
Nurture
Email automation, retargeting, CRM integration, and lead scoring.
Optimization
Ongoing testing, reporting, and revenue attribution refinement.
Pick a lane,
or build something custom.
À La Carte
One project, one outcome. For when you know exactly what's missing.
- Website builds & redesigns
- CRO & SEO audits
- Paid advertising campaigns
- Landing page creation
- CRM & tracking setup
- Email marketing & automation
- Direct mail & event strategy
- Analytics & dashboards
Senior Living
End-to-end growth support for operators and portfolios.
- Website refresh / multi-location builds
- Lead generation strategy
- SEO & local search
- Google Ads & Meta Ads management
- Email nurture campaigns
- CRM integration & reporting
- Call tracking & attribution
- Reputation & review strategy
Full Funnel
The whole system, end to end. For brands ready to wire it all together.
- Lead strategy & positioning
- Audience & persona mapping
- Campaign architecture
- Landing page design
- Conversion optimization
- Call tracking & attribution
- Email automation
- Performance reporting
Here's what working with me
actually looks like.
Discovery Call
30 minutes. We talk about your goals, your funnel, what's working and what isn't. No pitch.
Audit & Roadmap
I review your stack, your data, and your funnel. You get a written roadmap with prioritized recommendations.
Build & Launch
We execute together — websites, campaigns, automations, tracking. You always know what's happening.
Iterate & Report
Monthly reporting on what matters. Honest recommendations on what to keep, kill, or change.